Japanese hair salons going bankrupt in record numbers
Yesterday I talked about the article “Japanese hair salons going bankrupt in record numbers” with a friend in English. She asked me about the issue, but I didn’t know much about it. Apparently, it is mainly happening in big cities like Tokyo.
However, I think a similar situation is occurring not only in big cities but especially in rural areas as well, though not going bankrupt. In rural areas, the population is decreasing, so the number of customers is also declining. Of course, large chains and big salons have not expanded much into such places. Beauticians or barbers own their shops and run them by themselves. In many cases, that is enough because there were not originally so many customers there.
Since young people often do not inherit their family farms, they tend to leave rural areas. As a result, most customers are elderly people, and many salon owners are elderly as well. Therefore, both customers and salons may gradually disappear over time.
In mid-sized cities like Utsunomiya, however, I feel that the number of salons is actually increasing. Most of them are not large salons. More than half seem to be individually run, and many are operated by husbands and wives together. Sometimes only one of them is a barber or beautician, while the other works to support their living expenses. In addition, these salons are often opened in part of their own house, so they do not have to pay shop rent.
Going back to the earlier point, expensive rent is probably one of the reasons why it is difficult for beauty salons and barbershops to survive in big cities.
In addition, more hairstylists and barbers are now visiting nursing homes or elderly people’s homes to cut hair instead of working only in salons. They are called visiting hairstylists or mobile hairstylists, and part of the cost can be covered by Japan’s long-term care insurance system.
Although the number of salons themselves may be decreasing, hairstylists and barbers will probably continue to have stable jobs because people can rely on their skills, even as AI becomes more widespread.




